不看将错过100万！20分钟做品牌策划......

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我有一个中部地区的学员，他刚刚联合两个合作伙伴，租下来一个三层楼三千平方米的场地，决定做一些中高端的餐点，然后他在咨询我，该怎么做营销，包括怎么起名，怎么策划他的整个品牌战略系统，我在不到20分钟的时间里边，我帮他把整个系统梳理完了。

<p style=margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system-font, blinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; color: rgb(62, 62, 62); font-size: 16px; box-sizing: border-box !important; word-wrap: break-word !important;>这个案例是我为众多企业策划的一个很小的案例。今天跟大家分享。

<p style=margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system-font, blinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; color: rgb(62, 62, 62); font-size: 16px; box-sizing: border-box !important; word-wrap: break-word !important;>如何从头开始为一个品牌，无论是餐饮还是电商，是实业还是服务业，策划出一个能够带来火爆业绩的方案。

<p style=margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system-font, blinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; color: rgb(62, 62, 62); font-size: 16px; box-sizing: border-box !important; word-wrap: break-word !important;>那么策划品牌我一般是分三个步骤，现在来跟大家分享实战案例。

第一个步骤是挖掘品牌的核心竞争力。

<p style=margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system-font, blinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; color: rgb(62, 62, 62); font-size: 16px; box-sizing: border-box !important; word-wrap: break-word !important;>一开始，这个老板他问我这要怎么给饭店起名，当时我说，这个名字不是拍脑袋就可以想出来。

<p style=margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system-font, blinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; color: rgb(62, 62, 62); font-size: 16px; box-sizing: border-box !important; word-wrap: break-word !important;>命名对品牌营销非常重要，甚至是品牌的核心，命名*不是拍脑袋就可以想到的，是要跟根据一个企业的核心竞争力来提炼。

<p style=margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system-font, blinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; color: rgb(62, 62, 62); font-size: 16px; box-sizing: border-box !important; word-wrap: break-word !important;>我问他，你这个饭店有什么特色？他讲了很多很多，但是他没有讲到点子上。

<p style=margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system-font, blinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; color: rgb(62, 62, 62); font-size: 16px; box-sizing: border-box !important; word-wrap: break-word !important;>我就跟他说，一个饭店如果你想经营时间长，你的核心竞争力一定跟你的菜品有关，这点非常重要。

<p style=margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system-font, blinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; color: rgb(62, 62, 62); font-size: 16px; box-sizing: border-box !important; word-wrap: break-word !important;>有人说饭店的装修很重要，服务也很重要，其实这些只是表面而不是内在。对于饭店来讲核心竞争力一定是跟饭菜有关，这是你的核心竞争力。

<p style=margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system-font, blinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; color: rgb(62, 62, 62); font-size: 16px; box-sizing: border-box !important; word-wrap: break-word !important;>我当时问他，你们饭店最好吃的一道菜是什么？他说叫黄河大鲢鱼。我说那你怎么证明你的最好吃呢，他说是当地做黄河大鲢鱼最厉害的师傅。

<p style=margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system-font, blinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; color: rgb(62, 62, 62); font-size: 16px; box-sizing: border-box !important; word-wrap: break-word !important;>在当地里边，这个厨师是口皆碑的，我说那他做这个黄河大鲢鱼当地普通老百姓知不知道呢？

<p style=margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system-font, blinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; color: rgb(62, 62, 62); font-size: 16px; box-sizing: border-box !important; word-wrap: break-word !important;>他说如果你是经常去饭店消费的，都应该知道这位大师傅做的黄河大鲢鱼最出名，于是我说，这个就是你的核心竞争力了。

<p style=margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system-font, blinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; color: rgb(62, 62, 62); font-size: 16px; box-sizing: border-box !important; word-wrap: break-word !important;>接下来我就问他，黄河大鲢鱼鱼这个菜只有你们能做吗？其他能做吗？他说很多都能做，只是这个大师傅做的最好吃。

<p style=margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system-font, blinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; color: rgb(62, 62, 62); font-size: 16px; box-sizing: border-box !important; word-wrap: break-word !important;>我就说黄河大鲢鱼这道菜，我给你提炼出来，你的核心竞争力就是一定要把这道菜做成*的杀伤性武器。

<p style=margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system-font, blinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; color: rgb(62, 62, 62); font-size: 16px; box-sizing: border-box !important; word-wrap: break-word !important;>未来你的品牌命名与店面文化的系统设计包装，整个卖点都要围绕整个菜来展开。

<p style=margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system-font, blinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; color: rgb(62, 62, 62); font-size: 16px; box-sizing: border-box !important; word-wrap: break-word !important;>这样，你就拥有了营销的支点，就核心竞争力，我把他提炼出来了。

接下来第二步是就是挖掘产品文化。

<p style=margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system-font, blinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; color: rgb(62, 62, 62); font-size: 16px; box-sizing: border-box !important; word-wrap: break-word !important;>菜品对于饭店来讲是阳，也就现在企业的产品；文化是企业的阴，一个好的品牌必须阴阳结合，才能够形成一道互补系统。

<p style=margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system-font, blinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; color: rgb(62, 62, 62); font-size: 16px; box-sizing: border-box !important; word-wrap: break-word !important;>阴是什么呢，就是饭店的文化，证明你的大鲢鱼最好吃。一个人如果只吃菜，没有一个故事讲给他，他是不会认为这个菜好的。

<p style=margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system-font, blinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; color: rgb(62, 62, 62); font-size: 16px; box-sizing: border-box !important; word-wrap: break-word !important;>就如我当年去杭州西湖旅游，感觉就是湖水没啥特色。而当我第二次去的时候，旁边有个很懂西湖的导游，跟我讲了二十几个关于西湖的故事后，我顿时觉得西湖好美。

<p style=margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system-font, blinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; color: rgb(62, 62, 62); font-size: 16px; box-sizing: border-box !important; word-wrap: break-word !important;>相比我第一次去看其实一模一样，为什么第二次就感觉不一样呢？因为文化部分，他从情感，思想的角度说服一个人，所以有的时候阴比阳还重要。

<p style=margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system-font, blinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; color: rgb(62, 62, 62); font-size: 16px; box-sizing: border-box !important; word-wrap: break-word !important;>对于餐饮来讲，当你的菜品很有特色的时候，一定要把你的文化味道做足，你才能够真正打开客户的记忆屏障，进入他的脑海深处，形成品牌粘性。

<p style=margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system-font, blinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; color: rgb(62, 62, 62); font-size: 16px; box-sizing: border-box !important; word-wrap: break-word !important;>我问他黄河大鲢鱼有什么故事呢？老板说不是很懂，我就叫他去请教这个领域的专家教授。

<p style=margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system-font, blinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; color: rgb(62, 62, 62); font-size: 16px; box-sizing: border-box !important; word-wrap: break-word !important;>我当时就跟他说，假如你黄河大鲢鱼这个菜品最早是从汉代延续下来的，你的饭店就可以叫成汉黄大酒店。如果是唐代就叫唐黄大酒店。

<p style=margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system-font, blinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; color: rgb(62, 62, 62); font-size: 16px; box-sizing: border-box !important; word-wrap: break-word !important;>为什么可以叫汉黄或唐黄呢？因为你叫汉黄的时候，就意味着你这个酒店里面就可以从汉代开始讲鲢鱼这道菜的历史。

<p style=margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system-font, blinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; color: rgb(62, 62, 62); font-size: 16px; box-sizing: border-box !important; word-wrap: break-word !important;>当客户来吃这道鲢鱼的时候，假如他通过墙上，桌面，电视，店招，到处都了解了汉代文化的源起的时候，对客户内心世界是一个极大的触发。

<p style=margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system-font, blinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; color: rgb(62, 62, 62); font-size: 16px; box-sizing: border-box !important; word-wrap: break-word !important;>这个品牌的阴的部分，就是故事的部分就会给客户打下深深的烙印。再加上这个菜的口感，品相，整个服务系统的配套，文化味道就做足了。

<p style=margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system-font, blinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; color: rgb(62, 62, 62); font-size: 16px; box-sizing: border-box !important; word-wrap: break-word !important;>所以，他的整个的文化系统如果不建好的话，他三千平方米的装修再漂亮，也不会给客户产生独特的品牌印象。

<p style=margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system-font, blinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; color: rgb(62, 62, 62); font-size: 16px; box-sizing: border-box !important; word-wrap: break-word !important;>所以品牌文化如何包装这点非常重要，很多老板只想着把产品做好，不重视阴的部分，是没法做长久的。

<p style=margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system-font, blinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; color: rgb(62, 62, 62); font-size: 16px; box-sizing: border-box !important; word-wrap: break-word !important;>因为如果只拼功能的话，你能做到，往往竞争对手也能做到，但是如果你拼文化的话，那往往就只有第一没有第二。

<p style=margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system-font, blinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; color: rgb(62, 62, 62); font-size: 16px; box-sizing: border-box !important; word-wrap: break-word !important;>所以他一定要用文化把产品价值大点提升。就像人们到全聚德都吃烤鸭一样，全聚德烤鸭是全国最好吃吗？没有人知道，但是由于全聚德他有文化历史传承在里面。

<p style=margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system-font, blinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; color: rgb(62, 62, 62); font-size: 16px; box-sizing: border-box !important; word-wrap: break-word !important;>当人吃烤鸭的时候给人感觉就我吃的就不止烤鸭，我还吃他的百年老店，他的文化，传承，工艺，故事，价值，所以人们的感受就会引爆。

<p style=margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system-font, blinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; color: rgb(62, 62, 62); font-size: 16px; box-sizing: border-box !important; word-wrap: break-word !important;>餐饮吃的是一个文化加上口味，双方结合饭店才能在宣传上立于不败，这是我给出的策划的第二个要点，找到文化的基因。

<p style=margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system-font, blinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; color: rgb(62, 62, 62); font-size: 16px; box-sizing: border-box !important; word-wrap: break-word !important;>然后把他的菜品特色跟文化基因结合在一起，给饭店做综合命名。

第三个就是营销引爆点设计。

<p style=margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system-font, blinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; color: rgb(62, 62, 62); font-size: 16px; box-sizing: border-box !important; word-wrap: break-word !important;>很多产品品牌包装好，但推广总是差一点力道，所以当时我跟老板说，当你把饭店装修好之后，假如你定的是汉黄大酒店，那就按照汉代的风格。

<p style=margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system-font, blinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; color: rgb(62, 62, 62); font-size: 16px; box-sizing: border-box !important; word-wrap: break-word !important;>结合黄河流域的人们的一些特色组合好，学IT产业，做饥饿营销。

<p style=margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system-font, blinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; color: rgb(62, 62, 62); font-size: 16px; box-sizing: border-box !important; word-wrap: break-word !important;>我当时给他的建议是：假如你一天可以接待300桌，但是你不能够让300桌的人都能吃上你的汉皇宫鲢。

<p style=margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system-font, blinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; color: rgb(62, 62, 62); font-size: 16px; box-sizing: border-box !important; word-wrap: break-word !important;>这个名字是我起的，我让他不要起黄河大鲢鱼，应该起个更有特色的菜名，叫汉黄宫鲢。这样你就创造了一个独特的品牌名称，可以更快的传播出去。

<p style=margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system-font, blinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; color: rgb(62, 62, 62); font-size: 16px; box-sizing: border-box !important; word-wrap: break-word !important;>那么，当客户想吃汉黄宫鲢的时候，你不能让他轻松吃到，每天只能有100桌的人能吃到，剩下的200桌只能预订明天或者后天。

<p style=margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system-font, blinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; color: rgb(62, 62, 62); font-size: 16px; box-sizing: border-box !important; word-wrap: break-word !important;>你一定得制定饥饿营销，让三分之二的人排队，只有三分之一的人能体验到，他就会产生量大效应。

<p style=margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system-font, blinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; color: rgb(62, 62, 62); font-size: 16px; box-sizing: border-box !important; word-wrap: break-word !important;>吃到的人，由于他有个尝鲜心里，有荣誉感，他就会想，我吃到了别人没有吃到，他就会帮你传播。

<p style=margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system-font, blinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; color: rgb(62, 62, 62); font-size: 16px; box-sizing: border-box !important; word-wrap: break-word !important;>没吃到的人更帮你传播，他肯定会想，我今儿个有钱还吃不到，到底是什么菜呢？肯定更想去吃一下，他肯定会主动跟朋友说。第一次没吃到，第二次肯定更来抢。

<p style=margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system-font, blinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; color: rgb(62, 62, 62); font-size: 16px; box-sizing: border-box !important; word-wrap: break-word !important;>所以，越是买不到的东西人们更会想买，但相反，如果你的汉黄宫鲢随便供应，想怎么吃怎么吃，当客户没有欲望的时候，他就不来也不会帮你宣传。

<p style=margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system-font, blinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; color: rgb(62, 62, 62); font-size: 16px; box-sizing: border-box !important; word-wrap: break-word !important;>所以你一定要用这个现代供应饥饿营销作为营销引爆点。

<p style=margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system-font, blinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; color: rgb(62, 62, 62); font-size: 16px; box-sizing: border-box !important; word-wrap: break-word !important;>只要你牺牲前期卖菜的那一点利润，就可以制造一个快速传播的口碑效应。帮你节省公司90%的广告营销费用。

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