曹扬

曹扬

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BLM业务领先战略:从战略制定到执行

讲师:曹扬   已加入:1039天   关注:224   


<p border-box= box-sizing:= break-word= font-size:= helvetica= hiragino= letter-spacing:= microsoft= overflow-wrap:= p= pingfang= sans= span= strong= style=margin: 0px 0pt 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, bl<x>inkMacSystemFont, text-align:= visibility:= yahei=>Business Leadership Model起源于IBM,是一个中高层用于战略制定与执行连接的方法与平台。2005年,华为引入并实践应用,华为对该模型的应用深度与广度,已经远远超过IBM。华为不仅将这个模型应用于公司战略层面,还将其各个模块融合到企业运营过程,形成企业各个层级的战略和组织管理的年度循环。

<p border-box= box-sizing:= break-word= font-size:= helvetica= hiragino= letter-spacing:= microsoft= overflow-wrap:= p= pingfang= sans= span= strong= style=margin: 0px 0pt 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, bl<x>inkMacSystemFont, text-align:= visibility:= yahei=>一.BLM模型为什么得到华为的如此推崇?

<p border-box= box-sizing:= break-word= font-size:= helvetica= hiragino= letter-spacing:= microsoft= overflow-wrap:= p= pingfang= sans= span= style=margin: 0px 0pt 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, bl<x>inkMacSystemFont, text-align:= yahei=>前瞻性:解决未来问题

<p border-box= box-sizing:= break-word= font-size:= helvetica= hiragino= letter-spacing:= microsoft= overflow-wrap:= p= pingfang= sans= span= style=margin: 0px 0pt 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, bl<x>inkMacSystemFont, text-align:= yahei=>2、统一的语言:使用BLM的共同管理语言;

<p border-box= box-sizing:= break-word= font-size:= helvetica= hiragino= letter-spacing:= microsoft= overflow-wrap:= p= pingfang= sans= span= style=margin: 0px 0pt 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, bl<x>inkMacSystemFont, text-align:= yahei=>4、科学的方法:战略、执行、价值观与领导力之间相一致,让管理形成系统;

<p border-box= box-sizing:= break-word= font-size:= helvetica= hiragino= letter-spacing:= microsoft= overflow-wrap:= p= pingfang= sans= span= style=margin: 0px 0pt 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, bl<x>inkMacSystemFont, text-align:= yahei=>6、执行的跟踪:从规划到行动的落实,让战略不再是空中楼阁。

<p style=margin: 0px 0pt 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, bl<x>inkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;>一.BLM模型为什么得到华为的如此推崇?

<p style=margin: 0px 0pt 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, bl<x>inkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;>现实性:基于现实差距

<p style=margin: 0px 0pt 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, bl<x>inkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;>前瞻性:解决未来问题

<p style=margin: 0px 0pt 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, bl<x>inkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;>1、共同的目标:从差距开始,自上而下与自下而上的战略目标体系;

<p style=margin: 0px 0pt 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, bl<x>inkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;>2、统一的语言:使用BLM的共同管理语言;

<p style=margin: 0px 0pt 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, bl<x>inkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;>3、逻辑的力量:从规划到执行,从目标到分解,从业务设计到重点工作逻辑清晰;

<p style=margin: 0px 0pt 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, bl<x>inkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;>4、科学的方法:战略、执行、价值观与领导力之间相一致,让管理形成系统;

<p style=margin: 0px 0pt 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, bl<x>inkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;>5、目标的分解:让战略规划解码、让战略目标分解自上而下层层分解、层层落实;

<p style=margin: 0px 0pt 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, bl<x>inkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;>6、执行的跟踪:从规划到行动的落实,让战略不再是空中楼阁。

<p style=margin: 0px 0pt 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, bl<x>inkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;>二.BLM模型框架介绍

<p style=margin: 0px 0pt 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, bl<x>inkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;>BLM业务领先模型- 领导力是根本

<p style=margin: 0px 0pt 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, bl<x>inkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;>企业高管层的领导力培养是通过领导他们的高层团队进行战略问题和机会的洞察与设计以及项目的执行来来推动变革。

<p style=margin: 0px 0pt 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, bl<x>inkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;>战略制定与执行计划是高管层每年都要亲自领导的。在获得对外部市场的持续洞察、识别新的机会、开发业务设计、确保这些设计是切实可行的。

<p style=margin: 0px 0pt 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, bl<x>inkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;>BLM业务领先模型-价值观是基础

<p style=margin: 0px 0pt 24px; padding: 0pt; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, bl<x>inkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;>价值观是企业战略成功的思想基础,是塑造企业决策和行动的基本原则。同领导力一样,价值观也贯穿于整个战略管理过程,对战略管理的影响渗透在每个阶段、每个步骤中。华为的价值观是“以客户为中心,以奋斗者为本,长期艰苦奋斗,坚持自我批判”。

<p style=margin: 0px 0pt 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, bl<x>inkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;>BLM业务领先模型-差距分析

<p style=margin: 0px 0pt 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, bl<x>inkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;>战略是由不满意激发的,而不满意是对现状和期望业绩之间差距的一种感知。

<p style=margin: 0px 0pt 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, bl<x>inkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;>业绩差距是现有经营结果和期望值之间差距的一种量化的陈述。

<p style=margin: 0px 0pt 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, bl<x>inkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;>机会差距是现有经营结果和新的业务设计所能带来的经营结果之间差距的一种量化的评估。

<p style=margin: 0px 0pt 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, bl<x>inkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;>业绩差距常常可以通过高效的执行填补,并且不需要改变业务设计,

<p style=margin: 0px 0pt 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, bl<x>inkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;>填补一个机会差距却需要有新的业务设计。

<p style=margin: 0px 0pt 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, bl<x>inkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;>差距的存在激发了企业的战略思考,而要缩小差距,需要从四个相互影响和促动的要素出发:市场洞察、战略意图创新焦点、业务设计。

<p style=margin: 0px 0pt 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, bl<x>inkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;>BLM业务领先模型-市场洞察

<p style=margin: 0px 0pt 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, bl<x>inkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;>市场洞察包括持续关注客户价值创造、竞争对手动向、技术发展、行业结构和市场经济,以识别机会和风险。需要看形势、看客户/市场、看竞争格局、看主要竞争对手、看自己,整个过程如图所示:

<p style=margin: 0px 0pt 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, bl<x>inkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;>BLM业务领先模型-战略意图

<p style=margin: 0px 0pt 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, bl<x>inkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;>组织机构的方向和最终目标,与公司的战略重点相一致

<p style=margin: 0px 0pt 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, bl<x>inkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;>了解客户需求、竞争者的动向、技术的发展和市场经济状况以找到机遇和风险,目标是:解释市场上正在发生什么以及这些改变对公司来说意味着什么 愿景: 可持续的,占优势的业务领先地位,展示了长期的,可持续的获利能力纲领意义, 感情契约,现实但有挑战性进行与市场同步的探索与试验。

<p style=margin: 0px 0pt 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, bl<x>inkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;>BLM业务领先模型-创新焦点 上一篇: 销售小白如何获取第一批客户?
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