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企业的经营发展是一个动态的进化过程。在企业的不同发展阶段，所要面对的问题也是不一样的。企业从小到大的过程，就是一个不断面对问题解决问题的过程。
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国家政策，产业形势，行业趋势，市场需求等外部因素对企业经营会产生很大影响。需要企业管理者有审时度势的慧眼，认真思考观察外部环境，准确把握市场趋势与变化，进而调整自己的经营方向，与时俱进调整经营思路，持续的满足市场需求，持续的为客户创造价值。
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企业经营管理的内部逻辑主要是战略、资本、人才、系统机制的有效组合实施，通过每个员工个体的绩效来完成组织的绩效目标。而其中最富有创造力的就是人才，人是一切事业的起点，这也成为了现代企业管理者的基本共识。
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▲1.企业战略：战略简单理解就是一种选择，尤其选择不做什么；
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▲2.资本：金钱资本是每一个企业发展的核心资源，重要性毋庸置疑；对于企业经营而言，所投入资金的运转效率、投资回报、风险控制三要素是企业对金钱资源使用的核心要求。
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▲3.人才：任何企业的发展都必须依托于人才，大量的人才会让企业拥有独特的竞争力，而这种竞争力是其他要素所不能代替和轻易模仿的；企业需要投入重要精力在人才战略上，而人才战略落实到具体实施层面就是企业的人才管理，而人才管理是由四部分构成：人才的选、育、用、留环节与方法。
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▲4.系统机制：企业的机制建设是提高效率，增加人才稳定性，保障企业高效运转的基础软环境，任何企业都应该根据企业的内外部环境及不同阶段建设优化匹配的系统管理机制，通过匹配的机制约束人的不良行为，激发人的动力与创造力，企业管理机制要对企业所有人都行之有效，既能让个体在组织中发挥所长，又能同时约束每个个体人性的恶；让全体人员能够成为组织的贡献者，个体的人为组织创造价值并获得良好的回报，实现个体与组织的双赢的管理机制才是好的机制；
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当我们能够理清企业经营管理的整体思路，还需要结合企业的实际发展情况，充分理解企业的内外部环境，有效运用企业内部的所有资源组合完成企业经营目标，形成企业的独特竞争力，从而让企业在商业中发展壮大。
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